# Effct

> Effct is an AI-powered sound design platform for video. Upload any video and Effct's AI analyzes it frame by frame, identifies scenes, actions, and emotional beats, then generates and syncs professional sound effects, ambiences, and audio automatically.

## What Effct Does

Effct is the world's first AI Sound Designer. It automates the entire sound design process for video creators:

1. **Upload** any video (MP4, MOV, AVI, MKV — up to 4K, up to 20 minutes)
2. **AI Analysis** watches every frame to identify scenes, actions, dialogue, transitions, and emotional beats
3. **Sound Generation** places studio-grade sound effects, foley, ambiences, and design sounds on a timeline — synced frame-accurately
4. **Timeline Editor** lets you regenerate, adjust, remove, or add sounds with full control
5. **Export** as a full mix (MP3/WAV), individual stems (dialogue, SFX, ambience), or AAF for Premiere Pro / DaVinci Resolve

## Key Features

- AI-generated sound effects synced to video frame-by-frame
- 8 mood presets (Cinematic, Energetic, Atmospheric, Natural, Tense, Playful, Minimal, Documentary)
- Custom mood descriptions in natural language
- Automatic ambience generation matched to visual environments
- Timeline editor for fine-tuning individual sounds
- AAF export for professional NLE workflows (Premiere Pro, DaVinci Resolve)
- Individual stem exports (dialogue, SFX, ambience, music)
- Adobe Premiere Pro plugin available on Adobe Exchange
- Processing time: 0.75–1.5x video length

## Who It's For

- Filmmakers and video editors
- YouTube creators and content creators
- Social media creators (TikTok, Instagram Reels, YouTube Shorts)
- Documentary filmmakers
- Commercial and corporate video producers
- Wedding videographers
- Podcast video producers
- Music video directors
- Trailer editors

## Pricing

- **Starter** ($12/month): 12 minutes per month, full coverage sound design, full mix download
- **Creator** ($29/month): 30 minutes per month, mood and layer controls, publish-ready stems and full mix
- **Pro** ($49/month): 60 minutes per month, Sound Design Assistant, priority processing, stems + AAF export, $0.80/min overage
- **Agency** ($149/month): 200 shared minutes, all Pro features, team workspace, dedicated support, $12/mo per additional seat
- **Enterprise**: Custom plans available via hello@effct.io

## How Effct Works (Step by Step)

1. Upload your video file (any major format: MP4, MOV, AVI, MKV; up to 4K; up to 20 min)
2. Choose a mood preset — Cinematic, Energetic, Atmospheric, Natural, Tense, Playful, Minimal, or Documentary — or describe your vision in natural language
3. Effct's AI analyzes every frame: detecting scenes, actions, transitions, character movements, environmental context, and emotional beats
4. The AI selects sounds from a curated library and places them frame-accurately on a multi-track timeline
5. Review in the Timeline Editor: regenerate any sound, adjust levels, add new clips by text description, or remove sounds
6. Export your finished audio as a full mix (MP3/WAV), individual stems (dialogue, SFX, ambience), or an AAF file for Premiere Pro / DaVinci Resolve

## Use Cases

- [AI Sound Design for Commercials](https://effct.io/use-cases/commercial-sound-design): Add professional sound effects to your commercials automatically. Effct's AI analyzes your footage and delivers broadcast-ready sound design in minutes, not hours.
- [AI Sound Effects for Short Films](https://effct.io/use-cases/short-film-sound-effects): Professional sound design for your short film without hiring a sound designer. Effct's AI adds foley, ambiences, and synced effects automatically.
- [AI Sound Design for Documentaries](https://effct.io/use-cases/documentary-sound-design): Enhance your documentary with natural-sounding ambiences and subtle sound design. Effct's AI preserves authenticity while filling audio gaps automatically.
- [AI Sound Effects for YouTube Videos](https://effct.io/use-cases/youtube-video-sound-effects): Make your YouTube videos sound professional with AI-generated sound effects. Effct adds perfectly synced SFX, ambiences, and transitions in minutes.
- [AI Sound Effects for Social Media Videos](https://effct.io/use-cases/social-media-video-audio): Add punchy, scroll-stopping sound effects to your TikTok, Instagram Reels, and YouTube Shorts automatically with Effct's AI sound design.
- [AI Sound Design for Music Videos](https://effct.io/use-cases/music-video-sound-design): Add synchronized sound design to your music video transitions, visual effects, and narrative moments. Effct's AI enhances the visual storytelling layer.
- [AI Audio for Corporate Videos](https://effct.io/use-cases/corporate-video-audio): Add professional sound design to corporate videos, presentations, and training content automatically. Clean, polished audio without the agency price tag.
- [AI Sound Design for Trailers](https://effct.io/use-cases/trailer-sound-design): Create impactful trailer sound design with AI. Effct adds cinematic hits, whooshes, risers, and transitions synced to your edit automatically.
- [AI Sound Effects for Video Podcasts](https://effct.io/use-cases/podcast-video-sound-effects): Enhance your video podcast with subtle sound design, transitions, and ambient audio. Effct adds professional polish to your podcast automatically.
- [AI Sound Design for Wedding Videos](https://effct.io/use-cases/wedding-video-sound-design): Add cinematic sound design to wedding videos automatically. Effct enhances ceremony audio, reception ambience, and emotional moments with AI.

## Frequently Asked Questions

- **How does Effct work?** Upload your video and Effct's AI analyzes it frame by frame, identifying scenes, dialogue, and actions. It generates and syncs sound effects, enhances dialogue audio, and creates a professional mix — all automatically.
- **Where do the sound effects come from?** A blend of proprietary sounds recorded by the Effct team and CC0-licensed professional sound effects. All sounds are cleared for commercial use.
- **What video formats are supported?** MP4, MOV, AVI, MKV. Up to 4K resolution. Maximum 20 minutes per project (longer videos are auto-split).
- **Can I customize the generated sounds?** Yes. The Timeline editor lets you regenerate any sound, adjust mix levels, add new sound effects by text prompt, or remove sounds entirely.
- **What export options are available?** Full mix (MP3/WAV), individual stems (dialogue, music, SFX, ambience), or AAF files for import into Premiere Pro or DaVinci Resolve.
- **How long does processing take?** 0.75–1.5x the video length. A 2-minute video finishes in 1.5–3 minutes.
- **Is content secure?** Videos are encrypted during upload and processing. Content is never shared with third parties or used for model training. Projects can be deleted at any time.
- **Can I use Effct sounds on monetized content?** Yes. All sounds are cleared for commercial use on any platform including YouTube, TikTok, Instagram, and broadcast.

## Comparisons

- **Effct vs. manual sound design**: Effct reduces a 2–4 hour sound design workflow to minutes. It handles sound selection, sync, and mixing automatically while preserving full creative control through the Timeline editor.
- **Effct vs. stock SFX libraries**: Instead of searching through thousands of sounds and manually placing them, Effct's AI selects and syncs the right sounds for each scene automatically.
- **Effct vs. hiring a sound designer**: Effct provides professional-quality results at a fraction of the cost and time. Many users use Effct as a starting point and refine in their NLE before final delivery.

## Links

- Website: https://effct.io
- Blog: https://effct.io/blog
- About: https://effct.io/about
- Contact: hello@effct.io
- Premiere Plugin: https://exchange.adobe.com/apps/cc/aef8d8e7/effct
- Use Cases: https://effct.io/use-cases

## Technical Details

- Sound library: Blend of proprietary recordings and CC0-licensed professional sound effects
- All sounds cleared for commercial use including monetized content
- Videos encrypted during upload and processing
- Content never used for model training
- User content deletable at any time
- Adobe Premiere Pro plugin available on Adobe Exchange
- Web-based platform accessible from any modern browser
- Supports video up to 4K resolution